UNDERSTANDING
THE
FOUR C'S

Cut - Clarity - Color - Carat
CUT
Most important factors to examine, since angles, size and shape influence the diamond's sparkle - A symmmetrical cut allows light to properly pass the diamond's body - A poorly cut diamond will have less sparkle and hence less value.
CLARITY
Nearly all diamonds have some sort of internal or external blemish(impurity).- We are always upfront about the clarity of a stone when pricing the jewel to ensure customer satisfaction.- We show grading scale analysis of our stone and what percentage of the diamond contains blemishes, which can lower the price as per the customer's requirement.
COLOR
A scale is used to determine the color grade - We show buyers diamond's grade on several scales. We use the GIA color grading scale as they athe foremost authority in grading for the global diamond trade.
CARAT
This is an objective measure of weight, which all diamonds are examined against - The weight of the diamond can often be determined based on its diameter. - We provide diamonds of all diameter to fulfill all requirements.
CUT
Most important factors to examine, since angles, size and shape influence the diamond's sparkle - A symmmetrical cut allows light to properly pass the diamond's body - A poorly cut diamond will have less sparkle and hence less value.
CLARITY
Nearly all diamonds have some sort of internal or external blemish(impurity).- We are always upfront about the clarity of a stone when pricing the jewel to ensure customer satisfaction.- We show grading scale analysis of our stone and what percentage of the diamond contains blemishes, which can lower the price as per the customer's requirement.
COLOR
A scale is used to determine the color grade - We show buyers diamond's grade on several scales. We use the GIA color grading scale as they athe foremost authority in grading for the global diamond trade.
CARAT
This is an objective measure of weight, which all diamonds are examined against - The weight of the diamond can often be determined based on its diameter. - We provide diamonds of all diameter to fulfill all requirements.